Organizational Rebranding
Background
The following examples exhibit my work updating the branding for Texans Care for Children (TCFC), an advocacy non-profit. The goal of this project was to refresh the visual elements of the organization’s branding to a more consistent, recognizable, and modern aesthetic.
Media
Retaining the existing logo, I built a new website with a blog component, updated color schemes, templates for external-facing documents, motion graphics for videos, and new business cards.
Modernize the TCFC Website
To create a more user-friendly, responsive internet presence for the organization, I built a new website using Squarespace. I began the endeavor by archiving content from the previous website and creating the structural elements of the new website. I designed and produced page banners, navigation menus, engagement calls-to-action, and I integrated content management systems.
TCFC Video Motion Graphics
I created motion graphics, like lower-thirds and titles, using Adobe After Effects, and captions from Adobe Premiere.
TCFC Document Template
To enable consistent branding across organization reports, I produced document templates for multiple policy staff to use when authoring reports and other deliverables, helping distill and organize complex topics.
TCFC Business Cards
I designed the layout for new business cards to reflect the organization’s new branding. I worked with external printers to produce the cards.
